Thursday, July 23, 2009

Sony Bravia Advertising Campaign

Recently I came across another great advertising campaign. I'm not sure why I enjoy advertising so much, especially since I hate literally 90% of commercials out there. And usually if I like a commercial, it's because it was funny and maybe had nothing to do with the product being sold. Rarely do I enjoy a commercial that tries to be serious or "artsy." Sony Bravia somehow made this work.

I've thought a bit about why it works, and I'm still not entirely sure. I have no background in psychology or advertising, but there's probably some theory or popular template and these commercials follow or something.

I do know that I like the "improv everywhere" sort of feel to them. They take a place that is ordinary and familiar and do something extraordinary with it. It's like they play off our desire for things to be new and exciting. Like when you're a kid and everything you learn is amazing and entertaining, but somehow we get old and forget how to play. That's seriously what these commercials feel like.

Anyways, enough babbling, enjoy a few rare memorable commercials. I've only embedded three of my favorites, although there are a few more. The bouncy ball one is the best. I swear miles of rolling hills and thousands of bouncy balls would be like heaven to me. Great song choices in these too, by the way.

New York with Clay Bunnies

Glasgow with Paint

San Francisco with Bouncing Balls

More Sony Bravia Commercials and Behind the Scenes Stuff:

India with Dominoes

Pyramids with Spools

The Making of Bouncy Balls

The Making of Glasgow Paint

The Making of Clay Bunnies

Thursday, July 09, 2009

The Top Ten Recut Movie Trailers

Now here's a top ten list I've been meaning to do for a long while. I've put together what I believe are the top ten recut movie trailers. There are many to choose from and it was difficult to sift through them all, but in the end, I'm happy with this list. Most recuts out there would fall within the bottom three of this list. So, if you only have time to look at a few of these, make sure you spend your time in the top five. Anyways, hope you enjoy!

10) Sleepless in Seattle: Horror Recut

This recut is one of many that takes the obvious route of turning a comedy into a horror movie. The reason it actually cracks the list, is because the editing is fairly well done and it isn't just a jumbled mess of clips set to scary music (like many similar recuts).

9) Office Space: Thriller Recut

Number nine on the list takes the same idea a bit further, with more of an arc to the trailer. This one is better because everyone is so familiar with the scenes in Office Space (no seriously, everyone). That makes it better when you see them out of context. I really hate that I had to spell that out for you.

8) Willy Wonka and the Chocolate Factory: Drug Baron Recut

This trailer gets bonus points for being creative in its choice of genre. Instead of taking the obvious route of turning a family movie into a horror flick, this recut makes Wonka out to be a drug lord. The results are fantastical.

7) Jaws: Love Story Recut

This recut is titled, "Must Love Jaws." It is one of the best horror turned love story recuts (second only to #2 on this list). Great choice of music in this recut. At first I didn't like the ridiculous ending to this trailer, but the second time I watched it, I found it hilarious.

6) The Dark Knight - Toy Story 2: Trailer Mashup Recut

This next trailer is actually one of my favorites, even though it's toward the middle of the list. Some genius took the audio from The Dark Knight trailer and set it to scenes from Toy Story 2 (and at least one scene from the first Toy Story, but still). The mashup comes together perfectly. In case you need it, here is the original Batman trailer:

And then the mashup:

The next three trailers are pretty much a tie. Whoever came up with this concept first deserves the most credit, but I have no way of figuring that out. The hilarious idea is to take a random movie and set it to the theme from Brokeback Mountain. I know, you're already laughing. It is that funny. There are enough of these trailers out there to make a separate top ten list, but these three are best. Ladies and gentlemen: The Brokebacks.

5) The Brokeback Redemption

4) Planes Trains and Automobiles: Brokeback Recut

3) Brokeback to the Future

The last two recut trailers on this list are in a league of their own. They were both among the first recuts ever made, which gives them bonus points. They are also the epitome of turning horror into comedy and vice versa. These are the two that every other recut is trying to equal. But they can't.

2) Shining

1) Scary Mary

Well, that about does it. If you enjoyed those, feel free to look for more. There are tons out there. For more recut trailers click the link below. Add your favorites to the comment section. Or leave a comment just for fun. It'll encourage me to actually blog again.

More Recut Trailers