Recently I came across another great advertising campaign. I'm not sure why I enjoy advertising so much, especially since I hate literally 90% of commercials out there. And usually if I like a commercial, it's because it was funny and maybe had nothing to do with the product being sold. Rarely do I enjoy a commercial that tries to be serious or "artsy." Sony Bravia somehow made this work.
I've thought a bit about why it works, and I'm still not entirely sure. I have no background in psychology or advertising, but there's probably some theory or popular template and these commercials follow or something.
I do know that I like the "improv everywhere" sort of feel to them. They take a place that is ordinary and familiar and do something extraordinary with it. It's like they play off our desire for things to be new and exciting. Like when you're a kid and everything you learn is amazing and entertaining, but somehow we get old and forget how to play. That's seriously what these commercials feel like.
Anyways, enough babbling, enjoy a few rare memorable commercials. I've only embedded three of my favorites, although there are a few more. The bouncy ball one is the best. I swear miles of rolling hills and thousands of bouncy balls would be like heaven to me. Great song choices in these too, by the way.
New York with Clay Bunnies
Glasgow with Paint
San Francisco with Bouncing Balls
More Sony Bravia Commercials and Behind the Scenes Stuff:
India with Dominoes
Pyramids with Spools
The Making of Bouncy Balls
The Making of Glasgow Paint
The Making of Clay Bunnies